<aside> 👋 This page depicts working principles that we derived from our core values. It is still a work in progress, and there is more to come! 😊
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What are core values worth if you do not incorporate them into your daily activities? We are still in the process of finding the right setup, but we feel comfortable with some general working principles. Please find some examples of how we live them as below.
Close collaboration with our customers
Walking in our customers' shoes, we involve our users and customers from the beginning. We refer to them as our "design partners." They help us find the sweet spot of innovation and the right PMF. We let them benefit from early new feature releases early on to drive user-led growth.
Success-based pricing model
We firmly believe that we can build a sustainable, successful business if we make our customers participate in the success. Therefore, we established a success-based pricing model. You only pay if Cello brings in new customers, which reflects the Freemium approach we have chosen. Only when a certain threshold of net MRR of successful referrals is reached do our customers have to pay.
Joining an early-stage start-up
Joining an early-stage start-up is a challenge in itself. We all have diverse backgrounds, some know what it feels like to build a business from scratch, and others know corporate structures, but we all joined Cello to grow and to be part of this fantastic growth and learning trajectory. There is uncertainty, especially in our current turbulent times, but the opportunity to develop personally and professionally is greater than the risk of not succeeding.
Reading allowance and sharing of knowledge
Learn one new thing every day. That's what we believe in. We are all imperfect and face many unique challenges in our daily lives. Therefore, we provide time for learning and believe in learning on the job. Check out our Perks & Benefits for our reading allowance. Here are some of our fav books:
Retros with our customers
Our customers are our most important drivers. We constantly involve them in our product development processes, ask for feedback and hold frequent retros to learn and make the referral experience even more powerful.
Fun team building activities (sometimes also to get out of one's comfort zone)
Bob and Julia are afraid of heights. Still, they were willing to confront themselves with their fear and dared to do zip-lining in the Olympic Stadium at our first Culture Week. They didn't regret it and really enjoyed themselves. It is worth it to sometimes get out of your comfort zone.
Transparent data
We are transparent in everything we do. We share because we care. We have access to (almost) every data unit, KPI, and metric. This starts by reviewing our OKRs and goals every week by sharing all insights in public channels in Slack.
People Playbook for new joiners
We display how we want to build the company and how we see our culture transparently. Every employee is an important part of creating a company everyone loves working for. Let us know if you are missing anything in the People Playbook.