We believe growth is moving into the product. As AI commoditizes product creation and traditional channels saturate, distribution has become the primary bottleneck.
Cello is building the growth infrastructure that allows trust and human advocacy to scale - embedded directly into digital products.
<aside> ☝ Our Product
Cello is the AI-powered All-in-One Referral Platform for building and automating User Referral and Partner programs.
By turning human recommendations into measurable, attributable outcomes, Cello transforms referrals from a tactic into a scalable, predictable growth system.
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<aside> 📌 The Concept
Cello embeds referral flows directly into the product experience, allowing discovery, sharing, and conversion to happen as part of normal product usage.
Growth loops run continuously in the background, rewards are executed automatically, and teams move from managing campaigns to operating a system.
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<aside> 🪨 Our Platform
Cello is built as a horizontal growth infrastructure, designed to scale across use cases and markets: