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Cello is a platform for user referrals that helps businesses harness their most passionate users to drive word-of-mouth growth at scale. It allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market by inspiring and rewarding users for sharing products they love.
Category leaders, including Personio, Superside, sevDesk, and tl;dv rely on Cello to put growth in the hands of their users. Backed by leading operators and venture capitalists, including HV Capital, byFounders, Notion Capital Partners, and Tiny VC, Cello is on a mission to help B2B product growth by making word-of-mouth rewarding.
Stefan Bader +49 174 267 1670 [email protected]
Cello scores €2.3 million to build word-of-mouth customer acquisition
Munich-based SaaS referrals platform Cello has raised €3.1 million
byFounders (Lead)
and others …
“The fastest growing companies already rely on self-engineered growth loops to amplify word-of-mouth. Cello’s approach revolutionises the opportunities available to SaaS companies, by enabling them to unleash the real potential of the channel. It’s a product that couldn’t be better timed with the current market trends”
—Eric Lagier, Partner | byFounders
“The progress that Cello has made is terrific, especially as building a business in the rapidly growing SaaS market is hard, especially given the current global market conditions. The Cello team has a clear understanding of their market, and a well-defined vision of what they want to achieve. We look forward to working with the team”
—Simon Leicht, Partner | Possible Ventures
“Word of mouth is the most coveted source of growth for early stage startups. We see self-engineered tools for amplifying word-of-mouth are often out of reach for companies who are laser-focused on building a great product. Cello enables this by making SaaS referral programs simple to set up and track”
—Philipp Möhring, Partner | Tiny VC
