<aside> 👋 This page is all about our culture and why we love what we do.

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Our take on culture

For us, culture is an ongoing process that we will experience together. We are a growing team that has the opportunity to create our culture together based on our shared experiences. This includes what we loved and hated about our previous companies! Everyone who joins us still precipitates  double-digit team growth, which means that each new hire dramatically changes the team dynamic—forever. Therefore, we want to offer you the opportunity to actively shape our culture with your insights, ideas, and special skills that you bring to the table.

We laid out a first draft of what we believe culture should be about. Although we are diverse in our thinking, we still have similar takes on why we joined this start-up.

Our “whys”

We love what we are doing and are passionate about joining forces to build a truly great company from scratch. To love a job, first and foremost, you need to find an environment in which you can express yourself, and that aligns with your inner reasons.

These will certainly differ from each other, but together they make something very powerful. What are some of our inner why's?

1. We do something impactful.
2. We are crafting a product from the ground up.
3. We are executing on our own dreams.
4. We are controlling our own destiny.
5. We are learning through doing, and are guaranteed to experience many opportunities for growth, even if we fail.
6. We work with best-in-class people.

Cultural foundations

We spend a lot of time thinking about how to create a culture in which every single one of us can lead to something big. At the foundation of our beliefs, we believe that teamwork is the ultimate competitive advantage to develop products that make our customers successful. To leverage this advantage, we believe that three essential elements are critical:

• We work in a safe environment
• We show our vulnerabilities
• We have a common driver

Our foundation is set; however, our core values are a work in progress. Granted, we are still working on coming up with the right phrasing for them. The following section will reflect on them and how we behave in our daily business.

Core values

<aside> 🤝 **Succeed alongside our customers ****Our product, our company, our BHAGs, everything we do is, quite literally, based on shared success. We only win when our customers win. We only grow when our customers grow. With every decision, we ask ourselves: What’s in it for our customers?

1. Understand what makes our customers successful
2. Get supercharged with learnings from our customers and act on them
3. The best features are not only invented by product managers, it’s about co-creation
4. Everyone is a growth manager and a proud ambassador, spreading WoM
5. Dogfooding our product. If it does not work for us, why should it work for our customers? </aside>

<aside> 🌱 **Be the growth experiment ****We are the (extended) growth engine of our customer. Growth is at our core! We engineer growth to help our customers succeed, but we also live the growth experiment. Individuals, teams and founders are all obsessed with small-scale, continuous learning through experimentation, hypothesis testing and ongoing feedback. This helps us fuel our personal growth, shape our decisions, be inventive, iterate fast and stay teachable.

1. Be fast and curious
2. Rely on the process and scientific methods: You can't improve what you can't measure
3. Always assume there is something you don't know
4. Prioritize constant small improvements over a big overhaul </aside>