Meta title: Ultimate Guide to Influencer Referral Program
Meta Description: A complete guide on Influencer referral programs. Learn how to launch a B2B referral program for influencers from scratch with actionable tips.
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Why are some B2B companies experiencing skyrocketing growth while others are not? The secret might lie in how strategic B2B marketers behind this growth are leveraging influencer referral programs.
A recent study highlights that referral leads convert 30% better (Source) than leads generated through other marketing channels and have a 16% higher lifetime value.
Another research confirms that B2B buyers are more likely to purchase a product or service if it has been recommended by an industry influencer (Source).
Moreover, 75% of B2B buyers use social media (Source) to make buying decisions.
This means if a thought leader (like Kyle Poyar, Shane Barker, OR Chris Brogan) recommends a product on their dominant social media platform, the chances of conversions increase.
To put it in a simpler way…
Strategized referral program + Influencers = Significant brand growth
This comprehensive guide strips back the layers of influencer referral programs, revealing how your business can leverage them.
Ready to explore more?